In-Depth Analysis of GWM Cannon (Great Wall Motors) in Australia
In-Depth Analysis of GWM Cannon (Great Wall Motors) in Australia
The GWM Cannon, Great Wall Motors' flagship ute, has quickly become a competitive force in Australia's dual-cab ute market. With the demand for robust and versatile vehicles rising, especially among tradespeople, off-road enthusiasts, and families, the GWM Cannon is an appealing option that combines affordability, advanced technology, and practicality. This in-depth analysis covers the Cannon's features, performance, and how it stacks up in Australia's highly competitive ute market.
1. Introduction to GWM Cannon
Launched in Australia in 2020, the GWM Cannon entered a crowded market dominated by heavyweights like the Toyota Hilux, Ford Ranger, and Nissan Navara. Priced aggressively, the Cannon immediately garnered attention with its value-for-money proposition. GWM's focus on improving build quality and integrating advanced safety features into its utes represented a significant shift from the brand's earlier image of producing basic workhorses.
2. Performance and Engine Specifications
The GWM Cannon is powered by a 2.0-litre, turbocharged diesel engine producing 120kW of power and 400Nm of torque. Paired with an 8-speed automatic transmission, it provides a capable and smooth driving experience. This engine is efficient, offering decent fuel economy for a vehicle of its size, making it suitable for both city driving and long-distance touring.
In terms of towing capacity, the Cannon can pull up to 3,000kg, which, while slightly less than competitors like the Ranger and Hilux, still makes it an excellent choice for weekend adventurers, tradies, and small business owners.
3. Off-Road Capability
Australians love their off-road escapades, and the GWM Cannon doesn’t disappoint in this regard. Equipped with a part-time 4WD system, selectable low-range gearing, and a rear differential lock, the Cannon is well-prepared for tough terrains. Its 232mm ground clearance allows it to handle rough and unpredictable Australian roads confidently, while features such as hill descent control and all-terrain tyres (on some variants) make off-road driving more manageable.
4. Interior and Technology
Inside, the Cannon surprises with a premium feel that's unusual for vehicles at its price point. The seats are wrapped in artificial leather, and the dashboard is dominated by a 9-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility. In addition to this, features like wireless phone charging, a 360-degree camera, keyless entry, and push-button start are available, making the Cannon a tech-friendly vehicle for modern drivers.
The rear seating area offers ample legroom, making it comfortable for passengers, whether for work commutes or family trips. Storage spaces are thoughtfully designed, with under-seat storage and practical cupholders and compartments.
5. Safety Features
GWM has made considerable improvements in safety, an area where the brand was previously criticised. The Cannon has a 5-star ANCAP safety rating, providing peace of mind to buyers. Its safety suite includes autonomous emergency braking (AEB), lane-keeping assist, adaptive cruise control, blind-spot monitoring, and rear cross-traffic alert. These features are becoming increasingly standard in the ute market but are commendable at the Cannon's price point.
6. Pricing and Value
One of the GWM Cannon’s biggest advantages is its pricing. Starting at under $35,000 for the base model, the Cannon is significantly cheaper than its competitors, while still offering similar technology and safety features. Even the higher-grade Cannon X, which comes with added luxury features like heated seats and a sunroof, is priced competitively compared to mid-level variants of the Hilux or Ranger.
7. Customer Feedback and Reliability
Initial customer feedback on the GWM Cannon has been largely positive. Buyers have praised its value, comfort, and range of features. However, there have been some concerns about long-term reliability, which remains a key factor for many ute buyers. As GWM continues to establish itself in Australia, after-sales support and service infrastructure will play a crucial role in its ongoing success.
8. GWM Cannon vs Competitors
When comparing the GWM Cannon to market leaders like the Toyota Hilux and Ford Ranger, it’s clear that the Cannon holds its own in terms of technology, safety, and comfort. However, the Hilux and Ranger have an edge in brand reliability and resale value, which are critical considerations for many Australian buyers. Still, the GWM Cannon's affordability and growing reputation for delivering solid performance make it a strong alternative, particularly for buyers on a budget who don’t want to sacrifice features.
9. Conclusion: Is the GWM Cannon Right for You?
The GWM Cannon represents a strong contender in Australia's competitive dual-cab ute market. Offering an impressive array of features at an affordable price, it appeals to budget-conscious buyers who value technology, safety, and capability. While it might not yet match the market dominance of long-established brands, the Cannon offers excellent value for money, making it a solid choice for both work and leisure.
As GWM continues to expand its presence in Australia, it's clear that the Cannon has what it takes to challenge the established players and meet the needs of Australian ute drivers, both on and off the road.
Final Thoughts
For Australians in the market for a dual-cab ute, the GWM Cannon is worth serious consideration. Whether you’re a tradie needing a capable work vehicle or an off-road enthusiast looking for an affordable adventurer, the Cannon delivers in areas that matter most: performance, safety, and value.
